A Proposal Prepared for
Tara Sierra
Moseley
House of the Forest Launch Engine
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The Opportunity
From 37,000 Copies
to a Movement
Declarations in the Desert sold 37,000 copies with zero paid advertising — entirely through word of mouth and organic community. That is not a fluke. It is a signal.
The message resonates. What has been missing is a system to amplify it — a digital engine that turns every view, every click, and every DM into a measurable step toward the launch-week goal.
House of the Forest deserves more than hope. It deserves architecture.
The Vision
One Package.
One Engine.
One Goal.
This is not a menu of options. It is a single, end-to-end launch system — from now through week one — built on the five-phase playbook we developed together.
"Your job is to show up on camera and write. Our job is to make every view and every click actually count."
Now through September 15, 2026
What's Included
The Launch Engine
Campaign Architecture & Media Buying
Build and manage all campaigns by phase: Foundation, Scale, Tease, Preorder, Shout. Weekly optimizations to hit CPL and preorder/claim targets.
- ◆Meta + social paid campaigns across all 5 phases
- ◆Weekly optimizations targeting CPL and preorder goals
- ◆Retargeting engine for launch window (all HOTF leads, engagers, site visitors)
Funnel & Tech Build
The complete digital infrastructure — from first touch to purchase confirmation.
- ◆Lead Magnet A & B implementation (desert + fractured families)
- ◆DM automation flows (DESERT / FAMILY keywords, segmentation)
- ◆Klaviyo setup & segmentation: prelaunch, family, buyers, event registrants
- ◆Preorder bonus landing page + tracking
- ◆"Night of Declarations" registration flow
Messaging & Creative Implementation
Turning the Blue Noir playbooks into deployable assets that sell.
- ◆Ad copy + hook library from all three playbooks
- ◆DM & email prompt sequences
- ◆Preorder bonus stack messaging
- ◆Direction and scripts for Tara's ad content (what to say on camera)
- ◆Light creative editing for ad assets (reels cutdowns, subtitles, thumbnails)
Reporting & Leadership
Weekly visibility into what's working — and pre-built triggers for when to pivot.
- ◆Weekly scorecard (leads, CPL, list size, preorders, DTC units)
- ◆Correction triggers baked in from the playbook
- ◆Coordination with Hachette on dates and CTAs
The Timeline
Five Phases to Launch
Phase 1
Foundation
Lead magnets live, DM automation active, Klaviyo segments built, first Meta campaigns launched.
Phase 2
Scale
Optimize winning ads, scale budget on proven creatives, grow email list aggressively.
Phase 3
Tease
Preorder bonus reveal, cover reveal campaign, Night of Declarations registration opens.
Phase 4
Preorder
Full preorder push, bonus stack messaging, retargeting all warm audiences, Hachette coordination.
Phase 5
Shout
Launch week blitz — all channels, all audiences, all energy pointed at week-one sales.
Investment
Simple. Clear. All-In.
One-Time
Launch Build Fee
$3,000
- —Funnel architecture
- —DM automation build
- —Klaviyo setup & segmentation
- —Preorder bonus page
- —Tracking & analytics setup
Every 4 Weeks
Launch Management
$4,500
- —Strategy & optimization
- —Ads management & creative
- —Weekly reporting & leadership
- —Includes up to $2,500/mo in Meta ad spend
- —Additional budget optional & at cost
Total Investment Through Launch
Build
$3,000
Management (4–5 cycles)
$18,000–$22,500
All-in range
$21,000–$25,500
Baseline media included: ~$10K–$12.5K across the engagement, with room for top-ups if performance is strong.
Alternative Option
Launch Sprint Lite
A leaner, 8-week sprint focused on preorders + week-one sales — not the long list-build. For when you want RIVIDIA running your launch at a lighter investment.
One-Time
Sprint Build Fee
$2,000
- —HOTF lead magnet implementation
- —DM automation flow
- —Preorder bonus landing page
- —Basic Klaviyo segmentation & emails
Every 4 Weeks
Sprint Management
$3,000
- —Strategy & Meta ads management
- —Creative implementation & reporting
- —Includes up to $1,500/mo in Meta ad spend
- —Additional budget optional & at cost
Total for 8-Week Sprint
Build
$2,000
Management (2 cycles)
$6,000
All-in
$8,000
Includes ~$3K in Meta media. Focused on turning your current audience into preorders and week-one buys.
"If you'd rather keep things lean and just have us handle the 'heavy lift' 8 weeks around preorders and launch, we can do this Launch Sprint Lite for $8K all-in, including a built-in ad budget."
The Goal
What We're Building Toward
3,000
Preorders
10,000
Week-One Units
"This one package gives you a dedicated launch engine from now through week one. We build and run the entire digital side — Meta ads, DMs, Klaviyo, preorder bonuses, launch event — all pointed at the 3,000 preorder / 10,000 week-one goal."
The Book
House of the Forest
Life-Giving Declarations for Strength and Abundance in Every Season
The second book in the Valley of Vision trilogy. Published by House of Forest, an imprint of Hachette. Following the organic success of Declarations in the Desert, this launch will pair the power of Tara's message with the precision of a dedicated digital engine.
Next Step
Let's Build This
Together
If this feels right, let's lock in the start date and begin the Foundation phase. The sooner we start building infrastructure, the more runway we have to optimize before launch week.
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Prepared with intention